Starting a new social media identity
For the past two weeks, I’ve been working on editorial content at MigMe, formerly Mig33.
It’s a social network, so the first step was to create a Mig account.
Entirely starting a social identity from scratch is a bizarre experience when you already have social media baggage up to your eyeballs from Facebooking, Twittering, Instagramming, and dare I say Friendstering from back in the day.
I immediately took to dressing up the landing page of my profile, from setting a photo to coming up with a faux intelligent bio. And then my first twee-, I mean Mig: a photo of the snack in my hand and an indication of what I was doing at the time.
Typically, the first tweet anyone sends out is a Hello World style message. You know? “Testing this out”, “hello there”, “what is this?” that sort of thing.
But I was a lot more self-aware of the trail I was leaving, and was far more attuned to the sort of crafted online identity we’ve all learnt how to shape (for better or worse, for some).
Still, I was keen to populate my stream. It felt cleaner, and somehow more authentic to speak to a brand new audience.
With less of a filter, I was happier to share. I’m much more of a lurker on Facebook, but on Mig I was happy to distill all of the plenteous online curios I consume each day.
For instance, when SwiftKey went free I took to Mig immediately to spread the good news. It felt like there was no point tweeting this because it was old news by the time it came to me, but on a new platform with no baggage, I was speaking to friends.
Right now, we’re all online adding to the noise, but there is satisfaction in offering something of value. To get there, you either create something original or consistently be first to the news.
Perhaps that explains Instagram’s appeal—the ease with which you can create something original, with relatively little friction between making and publishing it. Being original on Facebook, these days, requires careful wordsmithing and work to capture the daily zeitgeist. That’s too much effort, for most.