LinkedIn has started to be a source of sketchy spam messages, only it doesn’t catch those and file them away like Facebook does, primarily because people pay for credits (called InMail credits) to send unsolicited messages out.
The media world is wrapping its head around the concept of content marketing, and I can’t tell you the number of times that term has been flung at me in the past couple of months since I started freelance writing.
As expected, awkward forays by “first mover” corporations and public agencies are starting to pop up, and I’ve just stumbled upon a rather clumsy example. (“Stumbled upon” is loosely phrased—I found the site because of a confusing outdoor poster campaign that the Singapore government-run Library Board took out. But I’ll get to that later.)
The site is called S.U.R.E., which stands for something you will never remember, but the government likes its abbreviations.